NOthING studio



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Top Impression Bakery

“Folding” is one of the fundamental technique in baking. Inspired by this movement, we extracted the dynamic rhythm of the zigzag-shaped pattern and incorporated it into the design of the logotype. This concept served as the starting point and core idea for the visual identity upgrade of @topimpressionbakery , a local bakery chain based in Sydney.

Photos by Calvin Wang





Client   Top Imression Bakery
Designer   Tian Na 
2024