NOthING studio

Random Play

The brand spirit of 'random play' is a seemingly random player, but it happens under the underlying rules of the game, The order and randomness under this interaction are trying to interpret and express the philosophy of the East.

The brand pattern gene is developed based on this concept, and combined with the image of 'Karesansui'. The solid graphic shapes represent order, while the lines represent randomness, in which two complement each other and reach a balance.

At the same time, using a whole paragraph of customized modern poems as a brand slogan breaks the conventional way of streamlining sentences, and is intended to rethink the popular fast consumerism.

Client   Random Play
Designer   Tian Na, Herbr Lin