NOthING studio



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Random Play

The brand spirit of 'random play' is a seemingly random player, but it happens under the underlying rules of the game, the order and randomness under this interaction are also trying to interpret and express the oriental philosophy.

Based on this concept and combined with the image of 'Karesansui', the brand pattern gene is developed. The solid graphic shapes represent order, while the lines represent randomness, which two complement each other and reach a balance.

At the same time, using a whole paragraph of customized modern poems as brand slogan also breaks the conventional way of streamlining sentences, and is intended to rethink the popular fast consumerism.






Client   Random Play
Designer   Tian Na, Herbr Lin
2019