NOthING studio


Firstly, the top of the packaging for the regular product line is designed with an arched structure, which is inspired by the facade of the tea house; the brewing tea leaves inspire the visual layout; the coloured paper roll hidden in the "rooftop" presents the detailed information and each colour link to each product category.

In addition, the gift box introduces the arched façade into the interlayer paper after the box is opened; the information sheet and the carton have a visual interaction, a die-cut window is opened on the side of the gift box, and the name of the product happens to be revealed after the paper sheet is inserted.

Client   ChaCha
Designer   Tian Na, Herbr Lin