NOthING studio

Elle     n

We did brand design and interior art direction for ellen cafe and eatery. The logotype is based on basic font, and connects the letter e of 'cafe' and another e of 'eatery' into the brand name 'ellen', so another form keeps the space between e and n after removing the two words. This form means ellen integrates into the in a soft embrace, and also means from early morning to night, from e to n. There is a slightly inclined angle of the letter 'L', which follows the facade feature of the shop, and also conveys the humility and affinity of the brand.

We chose warm colour palate as the main collocation, travertine countertops are matched with Tasmanian wood and the brand's brick-red leather. The open ceiling and kitchen try to connect the chef and barista directly with the diners, and the immediate feedback is smooth.

Client   Ellen cafe and eatery
Designer   Tian Na, Herbr Lin